Highlighted Work

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Brand Advocate

The brand advocate campaign, located under the Illustration tab, was builtin order to educate  employees about the AHN health system. This Project won Graphic Design USA's Award of Excellence and was one of the most statistically successful projects of that year. It also went of to be one of 6 finalists in the Living Proof of Core Behaviors awards at Highmark Health.

I really loved working on the brand advocate campaign because it required some out of the box thinking to capture an audience that I knew very well, my coworkers and peers, who are busy, hardworking individuals with little to no extra time during the work-day. 

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Production Topics

The monthly Production Topic training was one of the most beneficial and fulfilling projects that directly impacted our Creative Services Department. Each month a member or small team of members from the production team would put together a training to benefit the rest of the creative group. These included everything from new Creative Cloud updates, file management, process, and interactive PDFs to illustration, photo manipulation, and techniques in various programs.

As an addition to the Production Topics I teamed up with another coworker to put out a Knowledge Nugget each week. these were much smaller bits of knowledge that could help with day to day responsibilities or that could generate new ideas based on program quirks or other random facts. Some examples of these were: Speeding up InDesign - file optimization, The 6 Hats - how to approach a problem from different perspectives, The History of Pantone, Outlook tips and tricks, and Keyboard Shortcuts.

The last thing that we added to our various training tools was a fun game of jeopardy, which contained questions from  the production topics and the knowledge nuggets. This was used as a check-in to see how much everyone was learning, this also opened the avenue for future topics based on gaps or areas that may need more explanation.

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Highmark Healthy Walk Templates

 







The templates for the Highmark Walk were a big challenge, over 20 different individual pieces, including books, facebook ads, postcards and signage that were across 4 regions and 7 locations with-in those regions. This project took 2 designers over 80 hours each year to organize, make updates, order prints and make sure everything got to where it needed to go. There were also multiple organizers and event specialists that put in countless hours. 

I took all of the pieces and created templates for each of them, built a spreadsheet of vendors and turnaround times, and created a list addresses with each location with-in each region to insure that we did not send anything to the wrong location. In the following year this project logged less than 5 hours, most of which was spend training a new event coordinator on template usage.